JADE's VALUES

  • Why JADE?

    At Jade, we prioritize timeless designs, combining contemporary fashion with classic touches, so you can wear our collections again and again. Whether it’s a soft knit sweater or a sleek zipper top, every detail is thoughtfully considered to offer both style and comfort. We believe in creating confidence through fashion, making sure that no matter the occasion, you feel empowered in your outfit.

  • Mission

    To create a wardrobe that empowers individuals to confidently express their unique style, combining elegance and casual style in each collection.

  • Vision

    To offer a blend of contemporary fashion trends and timeless elements, appealing to those who value both sophistication and comfort, while maintaining a strong presence on social media and expanding the brand’s recognition.
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OUR STORY

Founded by two friends, Didier and Andrey, who met in school and shared a passion for quality and design, JADE was born from a vision to offer a curated wardrobe that empowers individuals to express their unique style confidently. The brand name, “JADE,” reflects not only their commitment to timeless aesthetics but also their goal of creating pieces that become treasured staples in their customers’ wardrobes. JADE positions itself as a brand for those who understand the importance of quality over fleeting trends.

Beyond fashion, JADE represents a lifestyle. Each piece is not just a garment but a part of a broader philosophy of understated luxury and confidence. Didier and Andre hope that JADE Clothing will resonate with people who see fashion as a way to express individuality and who appreciate the art of design as much as they do. Their commitment to building a brand with a strong identity and a sense of community is what makes JADE unique in the competitive world of fashion.

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